Why millennials embrace digital advisories

Originally posted on The Globe and Mail

For Amarpreet Kaur, a 23-year-old operations manager in Brampton, Ont., robo-advisers are just another form of technology helping her keep pace with her changing world. 

 “My generation has the tendency to be quick at making a decision,” Ms. Kaur says. 

 “We observe a lot, and are surrounded by technology day in and day out. Everything is so fast-paced and we need technology to keep up with that. I personally want to explore different options and not be afraid to say no. If an app could take care of the thinking and help me financially in the long run, that’s the ideal situation. When the app knows what I favour and how risk-averse I am, I can be more comfortable making investments and strengthening my portfolio.”

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