Amarpreet worked as the Digital Marketing Manager for a technology-focused innovation commercialization hub in the Greater Toronto Area, RIC Centre. At RIC Centre, Amarpreet focused on managing online content, optimizing paid, owned and earned media and inbound lead generation to increase targeted community outreach and brand awareness. She started working at RIC Centre over two years ago as the Communications Officer and Operations Manager.
Amarpreet completed her Master of Biotechnology at the University of Toronto Mississauga in 2016, and her undergraduate in Bachelor of Science (specializing in Molecular Biology and minoring in Chemistry and Biomedical Communications) in 2014. She is currently pursuing her MBA full-time at the Rotman School of Management at University of Toronto.
Amarpreet runs a freelance business, Penta Helix Studio, to support small-to-medium sized organizations achieve their marketing objectives by providing web development, graphic design, social media, photography or videography services.
Amarpreet is also a licensed Real Estate Broker and has been representing buyer and sellers in the trading of real estate for over 6 years.
She is an optimistic and determined individual always looking for challenges and completing them with a smile. Amarpreet is an avid professional photographer and loves the outdoors; she enjoys focusing on the little details and seeing the world from behind her camera lens. Her work has received numerous features (from the CN Tower, Lifetime Developments, OntarioTravel.net, U of T Magazine, and more). She has also been published in the Canadian Geographic magazine.
For more information on Amarpreet's work, to get in touch regarding employment/freelance opportunities, or to just say hello, feel free to email her here.